Built for women who feed everyone else,
now it's your turn.
Built for women who feed everyone else,
now it's your turn.
who forget
for ladies
COMING TO RVA - JOIN THE WAITLIST
TO LUNCH
YES, I NEED LUNCH!
You snack while making meals for everyone else.
You eat the leftovers no one wants.
You grab something quick—and barely remember eating it.
Meanwhile, you never actually sit down to nourish yourself.
Lunch rut.
MOST WOMEN WE KNOW LIVE IN THE
We’re women, mothers, and caregivers who know what it feels like to put everyone else first.
But we also believe lunch can be more than a rushed afterthought. It can be a small moment of care, beauty, and joy—a reminder that you deserve to be well-fed, too.
We're over sad desk salads, stale snacks, and finishing our kids’ crusts.
So we dreamed up something better.
YES, SIGN ME UP!
We wanted to break the cycle of:
✗ Mindless snacking
✗ Boring, repetitive meals
✗ Eating scraps at the counter instead of sitting down
✗ Feeling guilty for taking time for yourself
So we dreamed up a better way.
Look out, Richmond, Virginia...we're about to feed you well.
PRETTY FED CLUB,
LAUNCHING SEPTEMBER 2025
Three curated lunch experiences each week.
Fresh, local, seasonal ingredients. Balanced flavors. Joyful textures. Thoughtfully packaged in beautiful containers you’ll actually love opening.
This isn’t a meal prep service or leftovers in a box.
It’s a midday moment that feels like care.
SO ALL YOU HAVE TO DO IS ENJOY.
Pretty Fed is lunch made for you.
Does this sound like you?
Join the Club?
- You’re always on the go and forget to eat a real lunch
- You’re tired of wasting food on random snacks or leftovers
- You want variety and flavor without the extra work
- You believe that feeding yourself well is an act of self-care
I'm In! SIgn me up!
about Alleigh + Becca
YOUR LUNCH LADIES
It started as a little back-and-forth between us. We’d text each other photos of our lunches—sometimes pretty, sometimes… definitely not—and laugh about how so many women we know don’t even have a proper lunch.
Here’s the truth: we love food. We hardly ever skip meals. But we’re also guilty of scarfing something down between emails, eating behind our laptops, or grabbing whatever’s easiest just to keep moving.
And we thought—why do we settle for that? What’s wrong with romanticizing our lunch a little?
Pretty Fed was born from that idea. To make lunch more than a rushed moment. To make it feel like a small, intentional act of care in the middle of the day.
Because you deserve more than crumbs and crusts.
about Alleigh + Becca
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client CARE
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Serve it on your one-of-a-kind vintage plate, take a deep breath, and actually enjoy your lunch—no crumbs, no chaos, no guilt.
Each week, grab 3 beautifully curated lunches from our Powhatan or Short Pump pickup locations.
Hop on the waitlist and snag your spot in Pretty Fed Club.
How It Works
LET'S LUNCH.
lunch served with a little ooh-la-la
JOIN THE WAITLIST
By joining the waitlist, you’ll:
- Be the first to know when spots open
- Get early access to our 2-week Founders Club trial this September
- Share your feedback and help shape the Pretty Fed experience
The Founders Club is intimate by design—just a handful of spots so we can fine-tune every detail and make sure it feels just right.
Want in? Join the waitlist below and we’ll reach out with all the details.
Because you feed everyone. Now it’s your turn.
join the WAITLIST?
WE'RE HIRING A CHEF!
Pretty Fed Club is looking for a creative, detail-oriented chef to craft fresh, seasonal lunches that feel like a small act of care. If you love beautiful food and want to help us elevate the midday meal.